Sponsorship is a very popular form of marketing and advertising that has been around for decades. Companies sponsor athletes, musicians, movies, and TV shows to promote their products or services. YouTube is an excellent platform for starting your career as an online video creator, but you may be wondering how to get sponsored on YouTube?
This blog post will give you the answers!
There are many different ways to go about getting sponsorships on YouTube ranging from uploading videos with product placements to contacting a company directly. We’ll explore all of these opportunities in this article so keep reading!
Upload videos with product placements
Companies are always looking for new ways to promote their products through sponsorship. One way to do this is by placing a company’s product in your video, and then asking them if they want to sponsor the video as well. This will allow you to get sponsored on YouTube while promoting the company’s brand at the same time!
The Tips for max sponsorship:
A few tips for getting sponsorship on YouTube while placing a company’s product in your video:
- Ask the company if they want to sponsor the video as well! This is an awesome way of promoting both brands at once and it may lead to other opportunities such as a brand ambassador or spokesperson positions down the line.
- You can also use this type of content marketing strategy without actually having any products appear in your videos, but mention that you were provided with these various items so people know what they are missing out on by not purchasing them themselves. For example, “Hey I’m here today with some nice lip balms courtesy of EOS”. That way viewers will be intrigued enough about the product that they will go out and buy it.
- You can also create a video reviewing the product or mentioning what you like about it, but not using the product in your video. For example “I just got this cool new jacket from Nike that is perfect for any weather!” This way viewers will learn more about what they’re missing out on while at the same time learning more about you as an online video creator!
A few more tips to help avoid any confusion with sponsorships:
- When contacting companies directly, make sure to mention how many views your videos have received so far (It’s always good to include some links to prove these claims). The higher number of views means that there are a lot of people who saw their logo and may be more likely to sponsor your video.
- Be clear about how long the company’s logo will appear in the video and where it will be placed on the screen so there is no confusion later down the line!
- Never mention anything bad about a product or their competitors, even if you’re sponsored by them this can lead to getting blacklisted from that company and being unable to work with any other companies they own as well.
Check this video for more exciting ideas and a detailed insight:
Get started on social media platforms like Twitter, Facebook, Instagram, YouTube.
- For Twitter, you can post about the brand and any new products they have coming out in the future with a link to their website or contact information as well. This way it will be easy for them to find your tweet if they’re looking through social media! If you don’t want them to see all of your tweets just make sure not to include anything personal too like family photos or other unrelated things!
- For Facebook, try posting some images from when you were at an event sponsored by this company along with tagging them so more people know what’s going on even though there is no mention about who has sponsored it yet. Again, never share anything private such as pictures of your kids unless you’re okay with this company seeing it too!
- For Instagram, you can also upload photos along with a mention about what they have sponsored your video for. Again, make sure to include relevant hashtags so that the post will be seen by more people and increase their chances of getting those likes in return!
- And finally, YouTube is an excellent platform to get sponsorships on as well because there are many ways of doing so such as uploading videos where product placements take place (ex: mentioning specific products during your review) or contacting brands directly via email or social media.
Make sure to have a strong online presence on all social media platforms
- This will make it easier for companies to find you and communicate with you. If there is a specific brand that wants to work with you but can’t find your contact information, this will present an issue as well so be sure to have those profiles set up!
- You also want them to see how many followers or subscribers you have on these channels which means the more content that’s being uploaded, the better chance of getting sponsored (or at least reaching out!)
- You need something in return from any company before becoming their spokesperson/spokesperson whether it’s great products to talk about or just money because without compensation then no one would be doing this job willingly. Some things worth considering are:
Would you be willing to do this on a part-time basis or full-time?
If it’s part-time, then how many hours are you available for and what would your rate of pay be?
What kind of skills will they need from you to get sponsored (ex: if it’s reviewing products that are submitted by companies)? Do they have any specific requests related to the content type?
And finally does this company offer anything worth mentioning but not enough for them to give money as compensation. For example, maybe they want an influencer rather than someone who is already popular so you can help build their brand! In cases like these, there may also be opportunities later down the line such as being an ambassador for a specific product.
- Keep trying and don’t let anything distract you from your goal!
- If a company doesn’t want to work with you, then ask why so that it can help in future contacts.
- And finally if they have any other requests related to the content type or skills required for sponsored posts, make sure those are clearly outlined before proceeding as well because this could be something worth mentioning that is not enough for them to give money as compensation. For example, maybe they want an influencer rather than someone who is already popular so you can help build their brand! In cases like these, there may also be opportunities later down the line such as being an ambassador for a specific product.
- Share content that aligns with what their company offers and be sure these details are in the contract before signing anything! Contacting companies
- Keep trying and don’t let anything distract you from your goal!