YouTube is a powerful tool for businesses to use in their marketing strategy. It has many features that make it easy to create videos and share them with potential customers. However, there are some changes that you should be aware of before using the platform.
Recently YouTube made an update that changed how featured channels work. Instead of allowing users to see all 11 highlighted channels on the homepage, they now only show one channel at a time which is selected by an algorithm based on viewing history or preferences set up in account settings.
In this blog post, we will discuss what this change means for marketers and how you can remove your featured channel from being shown on YouTube’s homepage!
The first change this update brings is that it disrupts how marketers and companies use the platform.
This means marketing teams need to rethink their strategy for uploading content, what channels they partner with, and more. However, there’s good news! You can still remove your featured channel from being shown on YouTube’s homepage by following these steps:
- Log into your account settings page
- Select “Channel” from the left-hand menu bar
- Scroll down until you find where it says “Featured Channel” (right under Subscribed Channels)
- Click “Remove” and then click “Save Changes.”
Before saving the changes, you will be warned that this action is permanent. Click to agree or disagree with each statement and if you want to proceed select “Agree” at the bottom of the page.
Check this video for some more details:
Table of Contents
Pros:
- Now it becomes easier to reach customers who have watched all the videos because their profile will always appear first among search results.
- It’s also possible that this change could help you save your advertising budget by targeting specific people instead of spending money on a large number of potential viewers with no guarantee they’ll even watch your video, and now there are no longer promotional videos that contain every topic imaginable so marketers need different strategies such as uploading content, partnering with channels, etc. but there are some positives too – for example, it becomes easier to reach customers who have watched all the videos.
- This means marketing teams need to rethink their strategy for uploads depending on what channel is shown in featured mode at any given time – either create a playlist of content or partner with channels that align to the featured channel.
Cons:
- It’s not possible for all 11 highlighted channels on the YouTube homepage – instead, as mentioned before only one will show up at a time which is selected by an algorithm based on viewing history or preferences set in account settings.
- This means marketers need different strategies such as uploading content, partnering with channels.
- YouTube also no longer shows promoted videos that contain every topic imaginable which means marketers need to rethink their strategy for uploads depending on what channel is shown in featured mode at any given time – either create a playlist of content or partner with channels that align to the featured channel.
- For example, it becomes easier to reach customers who have watched all the videos because their profile will always appear first among search results and this change could help save advertising budget by targeting specific people instead of spending money on a large number of potential viewers without guarantee they’ll watch your video.